Annually we sell and buy over 80 billion apparel items globally, and given how popular event t-shirts are as promotional and marketing items, we decided to investigate this piece of clothing a little further. We absolutely love event t-shirts, as they allow us to represent brands we’re proud of. Now, t-shirts seem like fairly harmless items to distribute at events, but we recently learned how incredibly damaging they are to the environment while researching our previous blog post “4 Ways to Run Environmentally Friendly Events“. The issue relating to event t-shirts (and apparel in general) felt too important to embed into that article, so we decided to dedicate a post to it.
Environmental sustainability, preservation, and stewardship is everyone’s responsibility. As event planners, we have a particularly important role to play when it comes to this topic. Not only when it comes to making decisions about the large amounts of resources utilized at our own events, but realizing that we are sending a message to hundreds or thousands of attendees that being environmentally friendly is a critical issue we should all be thinking about. From food/water consumption and waste to transportation choices and paper use, there are a lot of small tweaks you can make to your event planning which will help save the planet, save you money, and position your event as an environmentally friendly show.
PheedLoop started out years ago as a simple tool to help presenters at conferences get better feedback from their audiences. We felt so excited when a company we had never heard of, BrightCarbon, wrote up a little blog post about us. Clearly, both PheedLoop and BrightCarbon have grown a lot since then, but we have been passively following their blog, content, social media chats, and more ever since. In this post, we’ll share some neat presentation tips straight from BrightCarbon, and tell you why we love what they do!
If you’ve seen a self-driving car zip down the freeway or nudge itself through rush-hour traffic, you probably know better than most that self-driving cars aren’t a fantasy anymore, they’re actually here. We’re only a few years away from such vehicles becoming affordable and preferred modes of transportation – and Uber has already given us a glimpse of what that future might feel like. Beyond disrupting personal transportation, self-driving cars are going to be game changers in just about every industry you can imagine. The events industry will also face massive changes, and in this post, we’ll talk about some of our predictions.
Whether you’re a brand new event professional or a veteran, staying informed and up to date is critical. Blogs are a great resource to learn about new technologies, strategies, and ideas coming from all kinds of people and organizations with interesting perspectives. Luckily for us, there are a bunch of amazing blogs which do a great job talking about everything relevant in our industry. We highly recommend you bookmark them, subscribe to their newsletters, and follow them on Twitter and Facebook. Oh, and it’s no coincidence that you’re already reading this post on one of the most popular event blogs out there 😉
At PheedLoop, we get to observe and participate in much of the event planning process of our amazing customers. In particular, the intense event marketing efforts. And if you’re into event marketing, you know how difficult it is to stand out. We’re obsessed with podcasts, so we recently came up with a simple little idea to help our event planners produce unique pre-event content which we’re sure will create lots of social media hype and drum up interest around your big show. 1-minute soundbites!
Planning an event or conference is no easy task and depending on the scale, it usually requires a team effort. A tool like PheedLoop can play a major supportive role, but there are often countless tedious and unavoidable administrative tasks you just have to plow through. From updating web pages and data entry to e-mail marketing and social media, you should try to delegate as many of these types of tasks as possible, allowing you and your local team to focus on more important work.
We believe these sorts of tasks are a perfect fit for remotely managed employees. They’re easy to find, extremely affordable to hire ($5-10 USD/hour), and often quite hard working. We’ll share some tips and some of our own experiences working with remote employees in this post!
Here’s a little dose of inspiration (plus a simple challenge) from Team PheedLoop for all the amazing event and conference planners out there!
If you’re a veteran planner, chances are you’ve found your groove and niche. You organize many events and have several key elements of the process worked out, almost to perfection. This is definitely an accomplishment! Whether you’re running a business or planning an event (or both), reaching that elusive cruising altitude is really hard. But here’s the thing, people’s interests and expectations are constantly evolving and if you don’t even try to innovate, then brace yourself for impending turbulence. Inspired by this YouTube video, we think it might be awesome if you do what you can’t next time you plan an event.
After working with countless events and conferences, the only thing our customers seem to like better than our product itself is our customer service. We invest a lot in creating an amazing customer service experience at PheedLoop, and a live chat widget is one of our most effective tools. Strangely, none of the events we work with leverage live chatting on their own websites, which is why we’d like to make the case for why live chatting is an amazing way for any event to not only provide a better experience for attendees but also sell more tickets, faster. We’ll also recommend a few live chat services which we’ve used ourselves.
At PheedLoop we have the privilege of not only observing, but playing a central role in the execution of many events. We’ve seen that technology is one piece of the puzzle of a successful event, but it doesn’t guarantee success. Platforms like PheedLoop help with management and engagement quite a bit, and support marketing efforts too, but the onus is really on the event planner to market their event appropriately and use technology to its fullest potential. Problems arise when marketing is taken too far.